I recently received an email from Tim Moss, a freelance expedition organiser who (amongst other things) has led trips to all seven continents, made first and first-British ascents of several mountains in various parts of the globe and generally undertaken amazing aventures of the sort that travel dreamers like me, well, simply dream of. Tim was also the Logistics Manager for the first stage of Sarah Outen’s current London2London expedition, which I’ve been following closely; he is, therefore, a guy who knows his stuff.
Tim very kindly offers advice and encouragement to aspiring adventurers on his website, so I asked him what his take on sponsorship is and how best to go about getting it. Although certainly not naive – I always knew that this would be the most challenging part of the pre-journey arrangements – it’s still surprising just how many potential sponsors I’ve contacted who don’t even bother to acknowledge that I’ve done so. Any hints or tips on how best to approach this subject are therefore always much appreciated.
Tim made several useful points in terms of how to structure requests and the etiquette and ethics involved. Interestingly, he also stated that his first take on any queries of this sort is to ask whether sponsorship really is needed.
It’s a good point. Would a lack of sponsorship stop me from completing this expedition? Would the restrictions that naturally come with the caveats that comes with external funding really enhance the experience of cycling in South America, or would they prove to be cumbersome or restrictive?
Other than the straightforward financial and material benefits, I think forming partnerships with various like-minded companies and individuals will make this journey a far more inclusive and interactive one. And the idea of Cycling South America isn’t just to have an amazing experience but to inspire others who are also stuck in a rut and dissatisfied with life, and show that they too can get up and do something about it. That I don’t have the financial means or the connections to do this completely off my own back is, I believe, as integral to this story as the desire to circumnavigate a continent on two wheels is.
So for the time being I’ll continue to seek sponsorship and support from interested parties; any contribution, no matter how little or small, will help immeasurably in turning this dream into a reality. If you’d like to donate or get in touch for a discussion you can find my contact details here.